Tuesday, August 13, 2019

Dawn Demry and TLHDW (The Little Hot Dog Wagon)

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There's nothing more difficult, nor creative than starting a business from scratch, to risk everything on an idea.

Dawn Demry has done that and it's an inspiring story.

Last year, she told the Hudson Kitchen, "I was laid off from The City University of New York due to budget cuts on July 30th, 2017. In early August 2017, I established my mobile food wagon and was vending in NYC and NJ. Listening to customers, I pitched my product to Harlem 125th Street Whole Foods Market and was accepted into their vending program. I then pitched my product to Key Food Market and have been blessed to stock my product in 200 Key Food Markets in NYC."

Most of us take setbacks and dislocations badly. It's hard not to feel down, even angry, but often such things open up opportunities we never considered before.

Many of us look, but don't see what opportunities are there right in front of us. 
(https://youtu.be/0511jkt315Y). Since that time, she was offered her old job back, but has accepted only a part time position, so she can devote herself to building her brand.

I was fortunate to have worked in a neighboring Bronx firehouse to Dawn's father, Gary, a long time Lieutenant in Ladder 27. She credits her father's love of cooking for inspiring her interest in this business.

Today she's created a unique condiment she calls "Kraut Salad." It's more sweet and less bitter than traditional Sauerkraut and it's been a big hit. Today she's marketing that in Whole Foods and has orders to sell it in 275 Keyfood owned stores! (https://thelittlehotdogwagon.com/product/kraut-salad/…). That is an amazing success story, considering the majority of new businesses fail within their first year. This is a testament to both the quality of Dawn's product and her own hard work.

1 comment:

Anonymous said...

Oh, but it's very PC to spit on white males, even when they're your customers. ESPECIALLY when they're your customers. I predict that the people responsible for cratering Gillette will wear it as a badge of pride and put it on their resumes as economic virtue-signaling, a demonstration of their "purity of revolutionary zeal." "Not one step back!"

See also Wal-Mart's announcement that they intend to stop selling firearms and ammunition.

See also Gamergate.

See also the comic book industry, which is turning as many generations-beloved characters into disgusting homosexuals, transvetites, and Third World mystery meat as possible.

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