Tuesday, November 11, 2014

“So Goes Obama, So Goes MSNBC?” Not Exactly…

Upside down Sharpton...so WHAT'S NEW?

Quietly, even stealthily, MSNBC’s ratings have nose-dived from there already low perch. Some in the media have even suggested that they are in “free fall.”

The Washington Post’s Eric Wemple recently suggested the “So goes Obama, so goes MSNBC”theory, but that doesn’t hold water. Even when President was riding high, with an approval rating of 53% after his win over Romney in 2012, MSNBC was mired in 3rd place among cable newsers, behind FNC & CNN.

The median age of the MSNBC viewer has also ticked upward. Five years ago it was 58; now it is 61. Yes, the hippies are getting older. In the first quarter of 2009, MSNBC averaged 392,000 viewers in the 25-54 demographic for its weeknight lineup. In the third quarter of this year, the number was down to 125,000. FNC leads in this vital demographic, despite having the oldest average listening audience of the three...such is the size of FNC’s lead over its competitors.

Even under its previous management (Jeff Imelt’s GE), MSNBC was the “hate-America’s” network of choice, the place for those who firmly believe that the USA is the source of all the evils of the world...the problem is that there just aren’t all that many of them, certainly not enough to make a huge audience of!

Worse still, there “journalistic” standards, never very high to begin with (think Keith Olbermann and Ed Schultz), set new lows when they took on Melissa Harris-Perry (famous for wearing tampon earrings on her show) and Al Sharpton...the black equivalent of David Duke....WAIT! Apologies may have to be made to David Duke. After all, Mr. Duke never pushed criminal charges he knew to be false against law enforcement officials, the way Sharpton did in the Tawana Brawley hoax and David Duke has never been associated with a mass murder the way Al Sharpton forever is with the “Freddie’s Fashion Mart Massacre” in Harlem! Perhaps Tom Metzger (leader of the Aryan Nation) would be a more apt comparison.

Sharpton has sought to compensate for his complete lack of journalistic skills by taking to, in effect, covering his own causes and rallies as “news” stories.

No, Obama’s poor approval ratings are NOT what ails MSNBC, some spectacularly poor choices, like Harris-Perry and Sharpton very much ARE!

Melissa Harris-Perry donning tampon earrings

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